AgriLuxe Marketing

An Inaugural Seminar Series
2025-05-08 12:00 - 19:00 UTC | Western Cape
WILD TRAVEL
WILD – Wholesome . Indigenous . Local . Diverse
On May 8, 2025 from 12:00 to 19:00 (SAST) AgriLuxe Marketing, in partnership with FANRPAN, The Univeristy of Johannesburg, and The University of the West Indies, will convene an inaugural seminar series: “Indigenous and Neglected Crops: A Gateway to Sustainable Tourism and Growth in Africa and the Caribbean“. The overall goal of the seminar, which will be take place virtually and in-person, is to increase awareness, stakeholder buy-in, and identify investment opportunities for an African-Caribbean WILD Tourism Route initiative.
Given increasing trends in tourism markets for local, healthy, “authentic” culinary and cultural experiences, the tourism route initiative targets indigenous and neglected crops bundled with the regions’ cultural and creative assets to promote Africa and the Caribbean as sustainable and unique wellness, culinary, cultural meccas for both travellers and investors.
See links below for more info on the seminar.

Dialogue Agenda

Speakers' Bio Notes

WILD Travel Giveaway Contest

Register to Attend

WILD Feast Dinner-Dialogue
2023-10-12 17:00 - 20:00 UTC | !Khwa ttu, R27 West Coast Rd, Yzerfontein, Western Cape, South Africa
WILD FEAST
WILD – Wholesome . Indigenous . Local . Diverse
On October 12, 2023 from 17:00 to 20:00 (SAST) AgriLuxe Marketing, in partnership with Tiger Brands and the United Nations World Food Programme, will host a Dinner and a Dialogue. The WILD Feast event will continue to promote the agenda on maximising market opportunities for indigenous crops and related food products and services for the benefit of food and nutrition security, sustainable livelihoods, and other Sustainable Development Goals.
The Dinner-Dialogue, which takes place at !Khwa ttu – the “Embassy” of the San – targets policy makers and development specialists. Stakeholders from the private sector and academia will present evidence of market opportunities in the tourism and wellness sectors for indigenous products and services. They will also highlight challenges to maximising these opportunities and advocate for relevant policy and program interventions.
See links below for more info on the Dinner-Dialogue

Dialogue Agenda

Panel Discussions Overview

Dinner Menu

Speakers' Bios

Video Promo

Summary Report

Opening Remarks - Minister Didiza, DALRRD

Opening Remarks - Dr. Ahmadu, FAO

Closing Remarks - Ms. Mary-Jane Morifi, Tiger Brands

Panel Highlight - Ms. Nombulelo Guile, South African Tourism

© 2023 AgriLuxe Marketing

© 2023 AgriLuxe Marketing

WILD Feast Launch
2023-03-04 19:00 - 21:30 UTC | Makers Landing, V&A Waterfront, The Cruise Terminal, V&A Waterfront, Cape Town, Western Cape, 8100, South Africa
WILD FEAST
WILD – Wholesome . Indigenous . Local . Diverse
On March 4, 2023 from 19:00 to 21:30 (SAST) AgriLuxe Marketing, in collaboration with Ukhamba Beerworx, will launch WILD Feast – a platform to promote foods that are unusual, exciting, and unique yet nutritious, sustainable, and restorative.
The featured ingredient for the launch will be sorghum, an indigenous grain steeped in ancestral and culinary traditions.
We are happy to present you Sorghum Reimagined. A multi-course menu, using ingredients that are totally WILD and paired with fine sorghum craft beers, promises you a dining experience that tickles your tastebuds, stimulates your senses, and nourishes your body, mind, and community.
See links below for more info on the WILD Feast concept and related events

Opening Speech: Feast After Love

Launch Video Reel

Launch Reviews

#WILDFeast Dialogue

#WILDFeast Giveaway Contest

#WILDFeast Giveaway Contest Winners

© 2023 AgriLuxe Marketing

© 2023 AgriLuxe Marketing

WILD Feast Dialogue
2023-03-02 10:00 - 11:30 UTC | Western Cape
WILD FEAST DIALOGUE
WILD – Wholesome . Indigenous . Local . Diverse
The launch of WILD Feast, a market-oriented platform for promoting Wholesome, Indigenous, Local, and Diverse (WILD) crops and food products, is a follow-up initiative to the UN 2021 Food Systems Summit.
This dialogue, a feature of the platform, aims to facilitate on-going discussions among public and private sector stakeholders to support increased awareness of and maximized market opportunities for indigenous foods.
See links below for more info on the agenda, speakers, and registration.

Agenda

Speakers

Recorded Dialogue

Summary Report & Position Paper

Registration

© 2023 AgriLuxe Marketing

Driving Food System Transformation in Kenya Via AgriTourism Markets: A Stakeholder Roundtable Consultation
2022-03-16 08:30 - 14:00 (Africa/Nairobi) | Fairview Hotel, Nairobi, Kenya
Driving Food System Transformation in Kenya via Agritourism Markets: A Stakeholder Roundtable Consultation
On 16 March 2022, a public-private sector stakeholder consultation was convened to discuss opportunities for maximising opportunities in agritourism markets to support Kenya’s food and nutrition agenda and other sustainable development goals. The event, hosted by the Kenya Institute for Public Policy Research and Analysis (KIPPRA) and implemented in collaboration with AgriLuxe Marketing, was the first of two preliminary roundtable consultations planned. The second is aimed at the ministerial level. The activity is linked to the proposed applied research, “Making agritourism markets work for transforming food systems in Sub-Saharan Africa,” which seeks to explore the role of the agritourism sector in facilitating positive structural changes in broken food systems – at the national and regional levels. Kenya is one of four African countries targeted in the investigation.
Click below for a summary of the consultation.

Consultation Report

UN Food Systems Summit Independent Dialogue
2021-06-09 13:00 - 17:30 (Europe/Helsinki) | Western Cape
Driving Food System Transformation in South Africa via Agritourism Markets
On June 9, 2021 from 13:00 to 17:30 (SAST) AgriLuxe Marketing, in partnership with FANRPAN and No-Line Communications, will convene a UN Food Systems Independent Dialogue titled Driving Food System Transformation in South Africa via Agritourism Markets.
The focus is premised on the belief that a country’s cuisine is widely recognized as a key ingredient of many destinations’ worldwide attractiveness. This cultural asset can play a key role within South Africa’s tourism sector strategy while being a catalyst for promoting initiatives and practices crucial for sustainable food and agriculture development. Click here for a summary of the dialogue.

Register Here

Agenda

Speakers' Bio

Press Release

Dialogue Report

Opening Presentation
