Wellness & Nutrition
The foundation for a healthy society is the availability of healthy food. Malnutrition and non-communicable diseases related to unhealthy diets are on the rise. At the same time, with increased awareness, changing consumer values are driving the rise in popularity of healthy foods and wellness services, for which they are willing to pay a premium. This has seen the global wellness economy growing by 6.4 percent annually from 2015-2017, reaching a market value of $4.5 trillion by 2018.
Marketing & Awareness Facilitation
Project Design & Management
Some Take Away Messages from SOFI 2020*
• While we still face significant challenges in just accessing food, challenges are even more important in terms of accessing healthy diets. The cost of a healthy diet exceeds the international poverty line (established at USD1.90 purchasing power parity per person per day), making it unaffordable for the poor
• Under current food consumption patterns, diet-related health costs linked to mortality and non-communicable diseases are projected to exceed USD 1.3 trillion per year by 2030. At the same time, the diet-related social cost of greenhouse gas emissions associated with current dietary patterns is estimated to be more than USD 1.7 trillion per year by 2030.
• Low-income countries rely more on staple foods and less on fruits and vegetables and other nutrient-dense foods. Only in Asia, and globally in upper-middle-income countries are there enough fruits and vegetables available for human consumption to meet the WHO/FAO recommended 400g/day for individuals
• The nutritional status of the most vulnerable population groups is likely to deteriorate further due to the health and socio-economic impacts of COVID-19
*SOFI: State of Food Security and Nutrition in the World: Transforming Food Systems for Affordable Healthy Diets, 2020, FAO